Different businesses.
One ecosystem.
The brands look nothing like each other. Underneath, they run on the same capabilities — and that is the entire advantage.
01 / The four parts
What connects
to what.
Brands
The consumer brands we create, own and grow. Each one is distinct on the surface — its own name, customer and world — and identical underneath. Maison Germar is the first.
Studios
Where brands are created and turned into companies: naming, identity, brand systems, digital products, the operating software and applied AI.
Technology
The shared platforms, data and automation every business runs on. Built once for our own operations, which is why they fit them.
Commerce
The channels, storefronts, marketplace operations and fulfilment that put a product in front of a customer and get it to their door.
02 / The shared layer
Built once.
Used by everything.
The unglamorous half of the company. It is also the half that decides whether a second brand is cheap or expensive.
A company that improvises these per launch pays full price every time and learns nothing that carries forward. A company that builds them once amortises them across everything it will ever launch.
Everything the customer can see belongs to the brand. Everything they cannot belongs to the company.
That line is where we draw it. Sourcing, quality, commerce, data and software are shared. Name, positioning, product range and brand world are not. A customer should never be able to tell which parts came from the same place.
Next
So what does
that make possible?
More brands, in more categories, on the same foundations.
Where we are going